Welcome to BluStar
We are a boutique strategic marketing consultancy dedicated to helping clients turn great ideas into successful products. We have been involved in all aspects of commercialization - from product design through launch - and work with our clients to turn customer insights into targeted market strategies for a successful launch.
Take a look around at our services and recent projects and contact us to talk about how we can help bring your ideas to light.
How BluStar Can Help You
We have assisted large corporations, biotech start-ups, and solo entrepreneurs to develop strategic marketing plans and tactical launch programs for their new and existing products. We are experts in gathering and distilling customer insights into unique selling points that feed into actionable commercial development plans for new products. We can work as advisors, facilitators, ad hoc team members, and business partners to ensure you have the best plans in place for a successful product launch.
Insights & Strategy
Great ideas need customer feedback to become great products. We specialize in helping you uncover potential drivers and barriers to use, unmet needs, and hidden frustrations experienced by consumers. We use these findings to create the CustomerStory - deep insights and specific recommendations for optimizing the design and positioning of your product to truly meet your customers' needs. We have been uncovering the CustomerStory for over 15 years and are excited that current technology now allows us to provide this depth of research faster and with more detail than ever before.
We are experienced managers, executives, and mentors in the healthcare and consumer sectors. We often serve as advisors to clients beginning new roles, looking for new opportunities, and refining management and presentation styles. We've worked with rising-stars as well, providing feedback and assistance on their Personal Development and upgrading their strategic planning expertise. Call us today to learn more about this personal, customized, service.
We are excited to add a new service to our portfolio. We understand how overwhelming the process can be when you take the leap to start your own business. We offer services tailored specifically to initial business creation and launch - managing the details while you manage the business. Sample services include strategic planning, websites, social media design, targeted marketing materials, branding, and research.
For all the Bloggers, Podcasters, and Videographers we are also offering Transcription Services to help improve your SEO and web traffic.
We worked with a co-marketing team to design a Research Program that included a 2-day off-site planning workshop, an iterative in-person and online research methodology, and a global reach. Ultimately a unique positioning was defined, along with messages tailored for each region and audience.
Robin worked with a start-up BioPharma as their Market Research Lead. She developed comprehensive market research plans for 2 new products and the company. She then managed the ongoing research projects, assisted with long-range planning, and managed the creation of global patient based forecasts.
Recently we've worked with a variety of clients to design, update and launch websites that showcase their offerings. Check out WORKSHOP 1209 and CLARAfications for local artisan products. We also provided full start-up marketing services [web,social media, advertising] for healthcare professionals opening their new practice -
Robin has worked with PharmaTell for over 10 years as a marketing advisor and sales agent in the US. PharmaTell provides competitive intelligence research and reports to healthcare companies across the globe. Recently Robin assisted them as they updated their website, marketing materials & offerings. Contact us to learn more about PharmaTell.
BluStar Consulting LLC was founded to bring the power of Consumer Insights and Strategic Planning to clients of all sizes. Over the past 10 years we have been involved with the introduction of new products & new companies, and even the re-launch of existing ones. We have experience working with clients in many different business sectors including Healthcare, Consumer Goods, Education, and Travel & Leisure. Because we are a virtual consultancy, we are able to customize our team via our network of affiliates to ensure you have the right experts & techniques to fit your business needs. Our partners are experts in their respective fields and often work as mentors, or advisors to colleagues and clients as well as providing specialized services.
Our Founder, Robin Bateman has over 20 years of experience with the development & commercialization of new products. Robin’s experience spans the spectrum of product development including: testing new product profiles, gathering customer insights with ethnographic style research, developing and executing commercialization plans, and corporate / product branding.
Recently Robin has been taking courses to ensure she remains current in all aspects of marketing and brand management. She has used her digital marketing coursework to assist clients in reviewing and updating their SEO and on-line presence, as well as managing social media and on-line advertising. She is also expanding her Adobe expertise - leveraging her expert knowledge of Photoshop and Lightroom to include InDesign and Illustrator - giving her the ability to help clients with development and revision of marketing materials.
For the past 20+ years Robin has lived & worked globally, and gained experience across many sectors including BioPharma, Medical Devices, Consumer Goods, Mobile Technology, and B2B. She expertly merges skills from her time working as a bench scientist with her commercial experience to uncover rich insights and see patterns that help create compelling strategies for product success.
Robin has a BS in Biology from the University of North Carolina at Chapel Hill, and an MBA from The Fuqua School of Business at Duke University. For more details connect with her on LinkedIn.