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Welcome to BluStar Consulting

We are a boutique business consultancy dedicated to helping you turn great ideas into successful products. We have been involved in all aspects of commercialization - from product design through launch – and use that expertise to provide custom services and solutions to help you achieve your vision.



bringing ideas to light

How BluStar Can Help You

BluStar Consulting provides commercial development and marketing expertise tailored explicitly for your business needs. We have worked virtually for over 13 years with businesses of all types - from small local firms to large multinational corporations. Without the restrictions of brick-and-mortar offices, we can bring together the right experts, at the right time, to help you move your business forward.   We've highlighted some of the projects we have been working on - wander around the site and see how we can help you bring your ideas to light.

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Strategic Planning

Having the right Commercial Development Plan is essential to developing and marketing a successful product. We understand it can be time-consuming and sometimes overwhelming to create a comprehensive strategic plan. We have assisted clients as advisors by taking an objective look at their business to identify the critical success factors and  risks for their products. We've also worked as coordinators to facilitate the strategic planning process - drafting the baseline plans for them to fill in the details to ensure competitive success. We leverage our experience across multiple industries to develop innovative strategies and tactics for your ultimate success.  

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Today more than ever, marketing and sales teams must be agile and able to manage multiple sales targets and messaging channels. We, too, have been updating our skills so we can better assist you. We offer website design for small businesses and advice for larger firms looking to update their online presence. We are skilled in Adobe Creative Cloud and other creative applications and can help with marketing and training materials, social media strategies, blog/vlog posts, videos, transcripts, and more.

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Customer Insights

Great ideas need consumer feedback to become great products. We specialize in helping you uncover potential drivers and barriers to use, unmet needs, and hidden frustrations experienced by your customers. We use research findings to create the CustomerStory - deep insights and specific recommendations for optimizing your product's design and positioning to truly meet your customers' needs. We are excited that current technology now allows us to provide this depth of research faster and with more detail than ever before.

Recent Projects

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Robin has worked throughout her career to launch new products - developing an extensive skill set for crafting unique positioning & messaging for new & existing products, brands, & companies. Recently she has been working with companies focused on rare - difficult to treat - conditions. Several of these therapies have launched with programs & support tailored for specific patient needs based on work developed and managed by BluStar. 

Interim Management

Robin has worked with numerous firms providing interim leadership as the company transitioned into a commercial phase and when personnel transitions compromised staffing. As the Marketing Analytics Head for a BioPharma start-up company, Robin managed cross-functional projects to develop commercial plans, product & sales forecasts, and positioning & branding for development products and the new company. She also worked as a Marketing Director to re-launch a RegenMed product - developing sales targeting strategies and promotional materials for the team.

Small Business & Start-Up Support

A core part of our business includes giving back to the local community. We help small, often local, companies with their online and marketing needs. Recently we have designed websites and online shops to showcase and sell artisan products. We've also built and maintained a website and social media presence for a start-up medical practice. Routinely we provide mentorship for aspiring entrepreneurs - coaching them as they work their way through business planning, virtual & in-person stores, and tactical  implementation.  


Robin also works with clients as a personal advisor/coach. These engagements can be short-term to focus on development needs, upgrading skills, or one-off career issues. She also works long-term with clients, such as PharmaTell, who require strategic marketing & sales assistance. She has worked with PharmaTell for over 10 years. She has recently worked with the CEO to create marketing & sales plans & training videos, and to update the website & database. 

BluStar Founder Robin Bateman


Welcome to BluStar! I'm Robin Bateman, and I founded BluStar Consulting LLC to bring Commercial Development expertise to clients of all sizes. Over the past 12 years, we've helped launch new products and companies and even re-launch existing ones. We have experience working with clients in many different business sectors, including BioPharma, Medical Devices, Consumer Goods, Education, Animal Health, and Travel & Leisure. Because we are a virtual consultancy, we can customize our team via our affiliate network to ensure you have the right experts and techniques to fit your business needs. Our partners are experts in their fields and often work as mentors and advisors to colleagues in their specialty areas.

I have worked to develop & commercialize new products for over 25 years. My experience includes new product profile development, customer insight research, strategic planning, market development, positioning and branding, and more.

For over 25 years, I have traveled, lived, and worked globally. I have worked in many business sectors, including BioPharma, Medical Devices, Consumer Goods, Mobile Technology, and B2B. As a result, I bring a unique perspective to every engagement. Because of my varied background, I can take seemingly disparate pieces of information and merge them to uncover patterns and insights that help create compelling commercial strategies.

I have a BS in Biology from the University of North Carolina at Chapel Hill and an MBA from The Fuqua School of Business at Duke University. In addition to bench research roles at UNC-Chapel Hill, NC State, and Glaxo, I've also held commercial leadership positions at GSK, QLT, Bayer, Talecris Biotherapeutics (Grifols), and Inspiration Bio. 


As Managing Director of BluStar, I've led projects with 25+ local and multinational clients.

For more details, connect with me on LinkedIn.

About US

Interested in how we can help you bring your idea to light?

Send us a note or text or call

+1 (919) 294-4823

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